Levez des fonds pour votre association caritative favorite avec Pokémon Go

La dernière folie s’appelle Pokémon Go, un jeu remettant au goût du jour les petites créatures de Nintendo. Il s’agit de sortir dans la rue, téléphone en main, et de se promener dans son quartier afin d’attraper des Pokémon virtuels dispersés dans la nature. Impossible de rater les joueurs :-)



Alors, vous aussi, vous vous déplacez en jouant à Pokémon Go ? Bien sûr que oui – tout le monde le fait – et si je vous disais que vous avez une bonne raison de le faire ? Que cette obsession vous permet de faire du bien pour le monde.

La semaine passée, l’application Charity Miles a lancé un challenge, demandant aux joueurs de Pokémon Go de lever des fonds pour des organismes à but non lucratif, via leur apps, pendant qu’ils jouent.

Le principe est carrément simple, l’application sociale Charity Miles permet de lever des fonds pour des associations en traquant les activités physiques des utilisateurs : marche, course ou vélo. La société reverse ensuite les fonds aux organismes de charité au nom de l’utilisateur. Donc, il suffit d'ouvrir l'application, de se créer un compte, de choisir l'association à soutenir, puis, le plus important : laisser l'application Charity Miles ouverte, en fond, pendant que vous cherchez des Pokémon !

C’est un « match » inattendu et Charity Miles l’a découvert par hasard :

« Nous avons eu un très grand « boom » de miles (kilomètres) pendant le week-end, et nous ne nous comprenions pas ce qui se passait, » dit Gene Gurkoff, fondateur de Charity Miles au journal The Huffington Post. « Et puis, nous avons réalisé : cela vient forcément de personnes utilisant Pokémon Go ».


Comment cela fonctionne-t-il ?

Charity Miles récompense une association caritative de votre choix avec un petit montant d’argent à chaque kilomètre d’activité physique effectué.

50% des revenus de Charity Miles sont reversés, alors que le 50% restant est utilisé pour couvrir les charges d’exploitation. Selon leurs conditions d’utilisation, ce sont des sociétés partenaires comme Johnson & Johnson et Kenneth Cole qui permettent à Charity Miles de débourser les fonds aux charités partenaires, proportionnelles à la quantité de kilomètres que les utilisateurs ont marché ou pédalé.

L’astuce : Il faut se déplacer dans le vrai monde - votre quartier et votre ville - pour attraper les 250 Pokémon du jeu – et c’est pourquoi ce partenariat non officiel fonctionne parfaitement.


Go, - « attrapez-les tous ! » - et agissez pour la bonne cause en même temps. C’est par ici ​

N’hésitez pas à nous envoyer vos résultats Charity Miles en photo à travers nos réseaux sociaux Facebook, Twitter ou Instagram.



[source The Huffington Post] / [Photo by ITU Pictures / CC BY - Desaturated from original]



Voulez-vous ajouter quelque chose à cette petite histoire ? Partagez-le dans les commentaires ci-dessous.

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